Reverse Graffiti

Pretty cool!

The controversial reverse graffiti guerrilla campaign hit the streets of London
to coincide with National Homelessness Sunday, an annual day of ecumenical
prayer and action marked on the last Sunday in January by more than 2,000
churches in England, Scotland and Wales.

Crisis chose 15 grimy sites around
the city and then proceeded to blast some areas clean, creating the image of a
huddled figure comprising the slogan: “Most homeless people have moved on, but
their problems haven’t gone away,” and the URL to the organization’s Web site
(crisis.org.uk) where passersby can get more information and donate. Funny thing
about this innovative campaign is that reverse graffiti is a legal gray area,
since those doing it actually are cleaning the walls

Seems like, with city assent (incl promises to fix, I'm sure) this could be a potent component for a Big Campaign. Certainly we have a commonality in that we are trying to draw attention to a hidden problem, in the areas where the problem is occurring most. I can imagine something similar on city walls using the Pew stats and a campaign slogan. Something like "1 in 100 adults behind bars. This. Isn't. Working." Or, perhaps in certain areas, an ethnic minorities stats would resonate with that group the best.