Some gems:
Using Wordle to evaluate your DM copy.
Taking a WhoCaresWhatYouThink approach to DM.
Why Obama won. Hint: It's not the channel strategies. I largely agree with Brooks' opinion here, but I think there's more to it. In particular, I think it's an issue of Product rather than Promotion. Brooks' reference to what "Obama's campaign practiced" seems to take a Promotion view of the election, while I think it's more a fundamental matter of Product. Though Brooks' opinions have merit here as well, and I suspect we'd share 90% of the same opinions as to Obama's marketing keys to success.
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