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Big Ideas?

A hastily slapped together place for us to discuss Big Ideas for inspiring, engaging, cultivating and transforming our various constituents - and thereby building a killer brand - now and in the next several years.

Thursday, July 10, 2008

More Reverse Graffiti

Now, Clorox is getting in the game. Makes sense.

Just like it would for us, in a campaign environment. I mean, just the notion of "washing" something "clean" makes tons of sense for Prison Fellowship. Taking something dirty and making it beautiful ... of course that makes sense.

As does the gritty urban environment. Where so many of our beneficiaries come from and go back to.
Posted by Allen at 11:46 AM

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