Friday, February 6, 2009

First Friday 2/6/09 Discussion: Feedback 3.0

Discussion of this TrendWatching report (scroll down to Feedback 3.0)

FEEDBACK 3.0

Mutual Value
  • Org's people "are real people, and they aren't perfect ... they're like me ... they seem trustworthy and honest"
  • authenticity
  • vulnerability and transparency --> most effective way to fight skepticism

Ideas

  • Donor Engagement: Dedicated section on our website where we field all Qs and ideas publicly and respond publicly.
  • --> if need be, to keep cheap, could be simply another typepad blog which always has a post called Questions/Comments at the top, and those are captured in the Comments. Each question becomes a separate blog post. (I, personally, think this is VERY powerful and VERY important)
  • --> there's a greater risk if we DON'T do this than if we DO. More opportunity than risk.
  • --> especially important for PFM as our ministry model implicitly possesses high fundraising ratios
  • Prison Fellowship: Section on site which solicits ideas and questions --> helps org understand needs, customer demand

No comments: