TEXT/MOBILE
Tactics
- enironmental ad direct response
- concert/event direct response
Benefits to Supporter
- Announcement: Ministry Event in your area [ministry]
- Announcement: Publicity Stunt/Event in your area [movement] --> Example: Movement supporters are going to occupy tables throughout Mall X's food court, and at noon, they will don orange jumpsuits, sing Amazing Grace, and hand out "I Have A Brother In Prison" campaign flyers. Text CTA: "We need more participants - come participate! Or if that's not your speed, come and cheer!"
Opportunities
- Direct Response $5 (we're testing this spring and fall w A.T.)
- Mobile version of site (obvious)
- Movement/Publicity Mobilization
Ideas:
- Wearables *become* enviro ads by placing the mobile response # (5 digit?), like on back of t-shirt ***cheap!***
- Try mobile as direct response channel for radio, for donations or special non$ offer ***low$***
- Smartphone app that updates prison stats in powerful way ***med$***
- --> "X,XXX Americans went to prison today" ... "Y,YYY Americans exited prison today and re-entered communities" ... "ZZZ crimes occurred today which *could* have been prevented by our re-entry programs"
- --> mini vid clips: real short and leave you hanging
- --> text vid, like The Girl Effect* ***low$***
*FF Team Conviction: We HAVE to have a creative video expert on staff who could do things like The Girl Effect as well as filmed videos.
- It's fundamental 21st century storytelling. If that's really a core strategy - storytelling - we have to facilitate that strategy with talent
- must have for relevance
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