Friday, February 6, 2009

First Friday 2/6/09 Discussion: Generation G

From this TrendWatching brief (link will change over time - FYI - but it's the Sep 09 briefing)

GENERATION G
  • "disgusted by recession and greed"
  • backlash vs Big $ execs
  • distrust in corporations
  • crave orgs/institutions/companies that show they CARE
  • "generosity is the new status symbol"
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